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Privacy Policy

Last updated: September 3, 2026

Bycycle operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bycycle is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +45 61 60 61 60 or email us at ride@bycycle.bike or contact us at Irmann Mobility ApS, Porsvej 6, 9000 Hasseris, Denmark For the purpose of applicable data protection laws, we are the data controller of your personal information.

Data Deletion Instructions

You can ask Bycycle ApS to delete the personal data we hold about you at any time, in line with the EU General Data Protection Regulation (GDPR).

How to request deletion

Email ride@bycycle.bike with the subject "Data Deletion Request". Send it from the email address linked to your account or order, or tell us which one it is, so we can verify the request is yours.

What we delete

Once verified, we delete the personal data we hold about you, including account details, contact information and marketing profiles. Where your data sits with our service providers, for example Shopify, Klaviyo and Meta, we instruct them to delete it on our behalf.

What we may keep

We may retain limited information where the law requires it, such as order, invoice and accounting records that must be kept for tax and bookkeeping purposes under Danish law. That is held only for as long as required and is not used for anything else.

Timeframe

We confirm your request and complete the deletion within 30 days. If we need more time, or cannot delete certain data for a legal reason, we tell you why.

Just want to stop marketing?

You do not need to delete your data to opt out. Use the unsubscribe link in any of our emails to stop marketing while keeping your account.

Contact

Questions about your data or this process? Email ride@bycycle.bike or write to Bycycle ApS, Brandstrupsgade 10, 2. tv, 9000 Aalborg, Denmark.

Terms of Service

Bycycle ApS | CVR: 46402189 | Brandstrupsgade 10, 2. tv, 9000 Aalborg, Denmark | ride@bycycle.bike | +45 61 60 61 60

Last updated: 31 August 2026

1. Who you are buying from

These terms cover every purchase made through bycycle.bike. The agreement is between you and:

Bycycle ApS
CVR-nummer: 46402189
Brandstrupsgade 10, 2. tv
9000 Aalborg, Denmark
Email: ride@bycycle.bike
Phone: +45 61 60 61 60

2. Products

We sell electric bikes and accessories for them. Our e-bikes are built to the EN 15194 standard for electrically power assisted cycles, with pedal assistance up to 25 km/h, and are legal to ride on public roads in Denmark and the EU.

Photos and specifications describe the product as accurately as we can. If something on the site turns out to be wrong, it does not bind you to a purchase you did not want.

3. Prices and payment

Prices are shown in Danish kroner and include any tax that applies. Delivery is added at checkout, so you see the full total before you confirm the order.

If a price is obviously wrong, we will tell you before we process the order and you can cancel it.

Payment methods are shown at checkout. You can pay for the bike in full, or reserve one first.

4. Reserving a bike

A reservation costs 500 kr. It holds your place in the current build run and is deducted from the price of the bike.

The reservation is fully refundable. If you change your mind at any point before your bike is dispatched, email us and we return the 500 kr in full. This is on top of your right of withdrawal in section 7, not instead of it.

When your bike is ready to be built, we send an invoice for the rest of the price. You can pay it by card or by bank transfer. We start the build once the balance is paid.

5. Order confirmation

You receive an email confirmation after ordering. That confirmation is our acceptance of your order and forms the contract. If we cannot fulfil an order, we tell you and refund everything you have paid.

6. Delivery

Every bike is built to order, so allow about 5 working days for the build. Transport takes 2 to 4 working days within Denmark. Deliveries to other countries take longer, and the estimate for your address is shown at checkout. Accessories ordered on their own ship faster.

Where we deliver, and what it costs, is shown at checkout. Full details are in our Shipping Policy.

In Denmark you choose at checkout how your bike arrives: boxed and around 80% assembled, or fully assembled and ready to ride.

The bike is our responsibility until you have it. Risk passes to you when you, or someone you have asked to receive it, takes physical possession of the goods.

If we are running late, tell us and we will agree a new date. If we miss that date too, you can cancel the order and get your money back.

7. Right of withdrawal

You have 14 days to change your mind, without giving a reason. How it works, and how to return a bike, is set out in our Return and Refund Policy.

8. If something is wrong with your bike

You have a 2-year right to complain (reklamationsret) under the Danish Sale of Goods Act, købeloven. It covers manufacturing faults and anything that was not as agreed when the bike was delivered. Section 6 of our Return and Refund Policy explains how to make a claim.

9. Liability

We are liable for our own mistakes under Danish law. We are not liable for indirect loss, such as lost earnings or lost time.

Nothing in these terms limits your rights under købeloven or forbrugeraftaleloven, our liability for personal injury, or any liability that cannot be limited by law.

10. Intellectual property

Everything on bycycle.bike, including text, images, logos and design, belongs to Bycycle ApS or our licensors. You need our written permission to reproduce or reuse it.

11. Your data

We handle your personal data as described in our Privacy Policy, in line with the GDPR. When you order, we use your data to fulfil that order.

12. Law and complaints

Danish law applies. If something goes wrong, write to ride@bycycle.bike first.

If we cannot agree, you can take the case to the Danish public consumer complaints system:

  • Mæglingsteamet for Forbrugerklager and Forbrugerklagenævnet, at Nævnenes Hus, Toldboden 2, 8800 Viborg. File a complaint at naevneneshus.dk
  • General guidance for consumers: forbrug.dk

13. Changes to these terms

We can update these terms. The version live when you place your order is the one that applies to it.

Returns and Refunds

Bycycle ApS | CVR: 46402189 | Brandstrupsgade 10, 2. tv, 9000 Aalborg, Denmark | ride@bycycle.bike | +45 61 60 61 60

Last updated: 31 August 2026

1. You have 14 days to change your mind

You can withdraw from your purchase within 14 calendar days, without giving a reason. This is your right under forbrugeraftaleloven, which implements the EU Consumer Rights Directive (2011/83/EU).

The 14 days run from the day you, or someone you have asked to receive it, takes physical possession of the goods. If your order arrives in several parts, they run from the day the last part arrives.

2. How to withdraw

Tell us before the 14 days are up. An email is enough:

Write your name, address, order number and what you are returning. You can use the standard withdrawal form at the bottom of this page, but you do not have to. We confirm by email the same or the next working day.

3. Sending it back

Once you have told us, you have another 14 days to send the goods back.

Return address:

Bycycle ApS
Brandstrupsgade 10, 2. tv
9000 Aalborg
Denmark

Send the bike back in its original box where you still have it, with the charger, keys, manuals and any accessories that came with it. Use a service with tracking. Until the bike reaches us it is your responsibility, so a lost return without tracking is hard for either of us to sort out.

A bike cannot go back by ordinary post. You arrange the return shipment yourself and pay what it costs. If you would rather we booked the freight for you, email us and we arrange it and deduct the actual cost from your refund. Accessories can be returned by ordinary post at your own cost.

4. Your refund

We refund everything you have paid, including the standard delivery you paid on the way out, within 14 days of receiving the goods back or seeing proof that you have sent them, whichever comes first. The money goes back to the card or account you paid from.

If you chose a delivery option that costs more than our standard one, we refund the standard cost.

You may handle and inspect the bike the way you would in a shop. If it has been used beyond that and has lost value as a result, we may deduct what the loss is worth. Riding it around the block is fine. Riding it for a week is not.

5. When the right of withdrawal does not apply

It does not apply to sealed goods that cannot be returned for hygiene reasons once opened.

It does apply to every bike we sell. Choosing your battery, colour and accessories from the options we offer does not make a bike personalised, so building it to order takes nothing away from your 14 days.

6. Your 2-year right to complain

Under købeloven, which implements the EU Sale of Goods Directive (2019/771), you have a 2-year right to complain from the day the bike is delivered. It covers manufacturing faults and anything that was not as agreed at delivery. It does not cover wear, crash damage, or a battery that has aged normally.

If a fault shows up in the first year, we have to prove it was not there at delivery. After that, you may be asked to show that it was.

To make a claim, email ride@bycycle.bike with your order number, what is wrong, and a photo or short video where that helps. We cover the freight both ways on a valid claim.

This is your right by law. Any guarantee we offer on top of it is written down separately and can only give you more, never less.

7. If your order arrives faulty or wrong

Email ride@bycycle.bike with a photo. Tell us as soon as you notice, and keep the packaging until the case is closed. We collect the item and either replace it or refund you, at no cost to you.

Telling us quickly helps us handle it with the carrier, but it is not a deadline. Your rights under section 6 apply whenever the fault turns up.

8. Reservations

A 500 kr reservation is fully refundable and is deducted from the price of your bike. Change your mind before the bike is dispatched and we return it in full, no reason needed. Email ride@bycycle.bike.

9. Batteries

A lithium-ion battery must never go in your household waste. Hand it in at a recycling station or a shop that takes batteries back.

You can also send it to us or hand it to us at a service visit, and we deal with it. Email ride@bycycle.bike first, because a battery has to be packed correctly to travel.

10. Complaints

Write to ride@bycycle.bike first.

If we cannot agree, you can take the case to the Danish public consumer complaints system:

  • Mæglingsteamet for Forbrugerklager and Forbrugerklagenævnet, at Nævnenes Hus, Toldboden 2, 8800 Viborg. File a complaint at naevneneshus.dk
  • General guidance for consumers: forbrug.dk

Standard withdrawal form

Only fill this in if you want to withdraw from the contract. An ordinary email works just as well.

To Bycycle ApS, Brandstrupsgade 10, 2. tv, 9000 Aalborg, Denmark, ride@bycycle.bike:

I hereby give notice that I withdraw from my contract of sale of the following goods:

  • Ordered on / received on:
  • Order number:
  • Name:
  • Address:
  • Signature (only if you send this on paper):
  • Date:

Shipping Policy

Bycycle ApS | CVR: 46402189 | ride@bycycle.bike | +45 61 60 61 60

Last updated: 31 August 2026

Where we deliver

We deliver in Denmark, across the EU, and to a number of countries outside it. The countries you can choose from are the ones listed at checkout.

Outside the EU, local customs duty and import VAT can be charged on arrival. That is set by the country you live in and is not included in what you pay us.

How long it takes

Every bike is built to order, so there are two parts to the wait:

  • Build: about 5 working days
  • Transport in Denmark: 2 to 4 working days
  • Transport elsewhere in the EU: longer, and the estimate for your address is shown at checkout

Accessories ordered on their own are not built to order and go out faster.

These are estimates. If a delivery is running late, tell us and we will agree a new date. If we miss that one too, you can cancel the order and get your money back.

What delivery costs

The cost depends on where you are and what you have ordered, and it is shown at checkout before you pay. A bike travels by freight because of its size and weight, so it costs more to send than a parcel.

How your bike arrives

In Denmark you choose at checkout:

  • Boxed, around 80% assembled. You fit the front wheel, saddle and pedals, tighten the bars and check the gears. Instructions are in the box.
  • Fully assembled, ready to ride. We build it, adjust it and test it before it leaves us. You take it off the pallet and go.

Either way the bike is our responsibility until it is in your hands.

Tracking

You get a tracking link by email as soon as your order leaves us. It updates directly from the carrier.

If your delivery arrives damaged

Photograph the damage, including the outside of the box, before you unpack any further. Then email ride@bycycle.bike with the photos and your order number, and keep the packaging until the case is closed.

Telling us quickly helps us take it up with the carrier, but there is no deadline on your rights. See section 6 of our Return and Refund Policy.

If nobody is home

The carrier leaves a notice and holds the shipment for a few days. If it is not collected and no new delivery is arranged in that time, it comes back to us and we contact you to sort out a new date. A second delivery attempt can carry a cost.

Questions

Email ride@bycycle.bike or call +45 61 60 61 60.

Contact Information

Bycycle ApS
CVR-nummer: 46402189
Brandstrupsgade 10, 2. tv
9000 Aalborg
Denmark

Email: ride@bycycle.bike
Phone: +45 61 60 61 60
Website: bycycle.bike

When you hear back

Email is the fastest way to reach us and we answer within one working day. The phone is answered on working days.

What to include

For anything to do with an order, a return or a fault, send your order number with your first message. It saves a round trip.

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